Phygi Ads
The measurement infrastructure for physical advertising.
The first African platform connecting physical advertising to digital data. What Nielsen did for TV, Phygi Ads does for the field.
A real-time dashboard that answers the right questions.
For the first time, offline advertising becomes as measurable as Facebook Ads.
- How many people scanned my ad?
- Which bakeries perform best?
- What time do my customers engage?
- How many used the coupon?
- What's the real ROI, in euros / CFA?
- What audience have I built, and how to re-engage them?
te fait gagner.
The scan that converts in 10 seconds.
The customer scans the bread bag, lands on a branded page, gets their coupon and WhatsApp opt-in in one tap. Zero friction, zero app to install.
In the advertiser's colors
Validated in store
One tap, no app
For 100% of the market
What Phygi Ads measures for you.
For the first time, physical advertising generates data comparable to the best digital campaigns.
Geolocation
District, neighborhood, heat map. Know exactly where your message resonates most.
Timing
Scan time, day of week, activity peaks. Optimize your next campaigns for the right time slots.
Audience profile
Anonymized demographic data, browsing behavior, declared interests via the landing page.
Frequency
Rescan rate, recurrence, zone loyalty. Measure repetition of exposure to your message.
Conversion
Clicks, page views, forms filled, promo codes used. The full funnel of physical advertising.
Estimated ROI
Proprietary attribution model linking scans to sales declared by the advertiser.
Phygi Ads vs traditional advertising
| Criterion | 🟢 Phygi Ads | Classic display | Flyers / POS |
|---|---|---|---|
| Measurability | ✓ Real-time | ✗ Estimated | ✗ None |
| Qualified audience | ✓ Detailed profile | ✗ Unknown | ✗ Unknown |
| Attribution | ✓ Tracked QR code | ✗ Impossible | ✗ Impossible |
| Campaign optimization | ✓ Continuous | ✗ Post-campaign | ✗ None |
| Consumer proximity | ✓ Daily | Occasional | Occasional |