Offline advertising,
finally measurable.
In Africa, physical advertising represents the majority of marketing budgets. No one measures any of it. Phygi Ads changes that.
Brands spend millions without knowing what works.
Posters, flyers, bread bags, POS displays… Physical advertising takes up the bulk of marketing budgets in Africa. Zero data. Zero audience. Zero attribution.
No measurement
Brands don't know how many people saw their message, or whether it generated any action.
No audience
Impossible to know who was exposed to the campaign — age, neighborhood, purchase frequency… all unknown.
No attribution
Impossible to link a sale to a physical ad. Decisions are made blind.
Wasted budget
Without data, budgets are allocated based on gut feelings. A large portion is ineffective.
Phygi Ads turns every bread bag into a measurable medium.
We combine the power of physical media — its reach, proximity, and recurrence — with digital measurability. For the first time, offline advertising becomes as traceable as Facebook Ads.
See how it works →A network of bakeries at the heart of every neighborhood.
Our partners are present in every district of Abidjan, in every working-class and residential neighborhood. Every bag distributed is a qualified touchpoint.
Ready to measure your campaigns?
Join the pioneer brands transforming their physical advertising into actionable data.